In 2009, Eric Weiner began a music weblog to write down about artists he loved, sharing their music and tales—and perhaps getting a live performance ticket or two in return. Over the following years, he saved that major mission on the forefront—utilizing storytelling ideas to amplify musicians—and managed to evolve his weblog into a strong artistic company. In simply 10 years, he discovered himself working with top-name purchasers like Eric Clapton. At present, his company The Wild Honey Pie, presents music video manufacturing, artistic design, and immersive https://sunsetcatch.com/ occasions for musicians and types.
“We’re a artistic company with music weblog roots,” Weiner explains. ”The concept as a weblog was simply to create a method to assist artists that I cherished to realize a wider viewers. I had no thought it will ever be a platform of this dimension.” In 14 years, The Wild Honey Pie has labored with greater than 1,000 artists and produced 300-plus occasions.
These occasions embrace intimate gatherings similar to their ceremonial dinner sequence, that includes a five-course tasting meal and reside music, attended by round 50 to 60 folks, or their fashionable pizza celebration occasions, which see upwards of 150 friends. The Wild Honey Pie additionally hosts the occasional larger-scale fete like Welcome Campers, a multi-band competition that takes place at a summer season camp in Lenox, Massachusett;, or the Vermont-based ski fest On The Mountain—each of which have seen as many as 300 attendees.
One a part of the company is music-industry dealing with, which consists of manufacturing movies, artwork, merch design, and occasions for labels and musicians. “We’re typically employed as a manufacturing company for artists on the lookout for movies to help their album launch; quite a lot of animation, some reside video,” he says. Their roster of artists consists of Jason Mraz, Queens of the Stone Age, Brian Wilson, and plenty of others.
The opposite aspect of the company is dedicated to serving to manufacturers and locations create music partnerships and host public occasions with meals and music at distinctive venues; native hosts have included AutoCamp Catskills, Glen Falls Home, Lodge Kinsley, and others. For example, smokeless yard hearth pit firm Solo Range is a model companion for Wild Honey Pie’s pizza celebration sequence—basically an out of doors pizza celebration with reside music and drinks held at a unique location every time.
However let’s again it up for a second—how did Wiener go from fan-blogger to working with the Bell Backside Bluesman himself?
“Storytelling is on the core of The Wild Honey Pie, and we closely invested in video content material from the start,” he explains. “We began one thing referred to as Buzz Periods, the place we filmed low-budget music movies for gratis to artists—the primary one was filmed on a subway platform.”
The extra classes they produced, the extra Weiner continued seeing curiosity from different artists. Finally they had been working with hitmakers Alt J, Lucias, and Valerie June. This yr they partnered with Amazon Music to supply a video with Indie artist Bartees Unusual in collaboration with D.C.-based Michelin-star restaurant Oyster Oyster; the session is part-concert, part-cooking present and streams on membership-based platform Second.
The regular development of Buzz Periods through the years had offered a pure development to begin providing to create music movies—both reside or animated—as a service. The Wild Honey Pie had already accomplished animations with musicians like famend DJ Steve Aoki by the point Clapton’s label reached out in 2019; they needed an animation for a Christmas music he was releasing. “That was like hitting the ignition for us,” Weiner says. “Numerous artists reached out after that. And particularly as a result of Covid hit proper after and nobody may movie in-person, so we simply created infinite animations.” They did about 40 music movies in only a few years for the likes of Jason Mraz, American Authors, St. Lucia, and Lizzo’s producer Ricky Reed.
The Wild Honey Pie is now a core group of 5 that’s “very a lot Hudson Valley- and Catskills-based with roots in Brooklyn and LA,” Weiner says. They contract groups of designers primarily based on the kind of challenge they tackle, and if it’s an occasion, by location. The New York-based occasions initially came about in Brooklyn, the place Weiner lived, however extra are popping up domestically within the Hudson Valley now that he has established roots in Saugerties.
“I moved right here in September 2022, which is when the pizza celebration thought began,” he says. “It was an excuse to convey my favourite Brooklyn pizza spot—Paulie Gee’s—as much as the realm and create a possibility for the group to return collectively over nice meals, tasty drinks, even higher reside music.”
Since increasing operations and occasions to the Hudson Valley, Weiner says that the group vibe has solely grown. “There are only a few disadvantages to working upstate—it’s a straightforward promote to get folks out to occasions as a result of it’s so stunning right here,” he says. “I’ve discovered that virtually everybody I meet is worked up about related issues—music, meals, the humanities—and with venues like Levon’s barn and the Colony bringing nice artists by means of the realm, there’s no scarcity of nice musicians to work with. It’s thrilling to be part of this.”
The Wild Honey Pie is collaborating with Solo Range and Radio Woodstock to convey their subsequent Pizza Social gathering to uptown Kingston on Thursday, Might 18 at 7 pm. Hear reside music by Liz Cooper whereas tasting that Paulie Gee’s pizza at Crown Backyard (42 Crown St., Kingston), down the block from occasion sponsor Lodge Kinsley; then hit the after celebration at Salt Field. Tickets are $60 and will be bought on-line. For extra particulars or to study further occasions, go to thewildhoneypie.com.